Anand Doshi
Designer
Prototyper
Engineer
Resumé About

UX Research for General Electric


Needs assessment and usability evaluations for GE's web presence from the perspective of millennials

In this UX research project, we employed a number of research and evaluation methods on GE and GE Digital's website, to identify the expectations of millennials regarding its online content strategy and website's usability.

GE UX Research: Timeline


Project Scope: Research, Report, Presentation, Video
Team Name: Gaia Research
Team Size: 5
My Role: UX Researcher
My Contributions: Interaction Map, User Interviews, Survey Development, Heuristic Evaluation, Usability Testing, Report Writing, Video
Deliverables: 4 reports and a video

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