Needs assessment and usability evaluations for GE's web presence from the perspective of millennials
In this UX research project, we employed a number of research and evaluation methods on GE and GE Digital's website, to identify the expectations of millennials regarding its online content strategy and website's usability.
Project Scope: Research, Report, Presentation, Video
Team Name: Gaia Research
Team Size: 5
My Role: UX Researcher
My Contributions: Interaction Map, User Interviews, Survey Development, Heuristic Evaluation, Usability Testing, Report Writing, Video
Deliverables: 4 reports and a video