The client wished for an abstract logo for International House, Ann Arbor, because they were not certain about the name yet.
About the organization
The IHAA is an intentional international intercultural, interspiritual, living learning community for students and visiting scholars from around the world.
IHAA seeks to be a community of respect and friendship in which persons from many different countries, cultures, religions, political perspectives, and vocational interests may learn from one another through residential living, educational programming, and social interactions.
The design process
After the initial sketching phase, 3 ideas were shortlisted and developed further into initial logos.
Based on the feedback received from peers and professors, one of the logos was developed further and expanded into identity guidelines.
